“巴掌大”的保温杯到底谁在买？

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图为消费者在选购保温杯。

过去，提起保温杯，大家的印象往往是需要在户外满足几小时饮水需求的大容量产品。但近年来，虎牌、象印、哈尔斯等越来越多的品牌做起了小号保温杯的生意，打造出一个“能装进口袋”的时尚单品。业内专家表示，品牌以市场需求为导向，挖掘保温杯更多细分用途，为消费者提供更多价值，是近几年行业发展的重要特征之一。

日前，记者在北京市一家名创优品店内看到，容量在200毫升左右、配色丰富的保温杯已经在该品类货架上占据了“半壁江山”。电商平台上，“巴掌大”“口袋杯”也成为了商家的宣传标语，富光推出的“口红杯”则直接将水杯与iPhone 14 Pro Max对比大小。记者注意到，这类小容量保温杯销量可观，淘宝上，一款主打颜值、便携的小容量保温杯在过去一年中销量超过两万件。

这类容量小到只能润润嗓子的保温杯到底是谁在买？

“我通勤大概要四十分钟，每天都会带个小保温杯，比原来500毫升的保温杯方便多了。”小容量保温杯重度使用者王女士告诉记者，“机场或高铁站方便续水，因此在出差时，小保温杯也是我的首选。”

对于小容量保温杯的应用场景，在各品牌的商品介绍中也可窥见一二。虎牌店铺客服介绍，“虎牌‘玲珑杯’为通勤人士量身定制，能随手放入裤兜，装进包里更是不在话下。”

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